Michelle PerkinsJan 24, 20224 minThe (R)evolution of Contextual Commerce in Media and Entertainment. (Part 2 of 2)In Part One of our post, the Evolution of Commerce in Media and Entertainment, we’ve given a brief history of walled gardens as a...
Michelle PerkinsJan 20, 20223 minContextual Shoppable Video (Part 1 of 2): Evolution of Shoppable Commerce in Media & EntertainmentTo best prepare for a cookieless world, one of the actions that Gartner tells marketing leaders to take is to be comfortable with a...
Michelle PerkinsJan 5, 20224 minFour Shoppable Trends to Watch in Media & Entertainment in 2022.Happy week one of 2022! As of January 1st, the Center for the Study of the Public Domain released hundreds of thousands of works into the...
Lori MarionDec 13, 20212 minShoppable video in the era of cookie deprecation.Shoppable video in the era of cokie deprecation.