Michelle PerkinsFeb 9, 20226 minThe Accelerators.In Making Black History 2022, we've shared the Mckinsey study on Black Representation in Film and TV: The challenges and $10B impact of...
Michelle PerkinsJan 24, 20224 minThe (R)evolution of Contextual Commerce in Media and Entertainment. (Part 2 of 2)In Part One of our post, the Evolution of Commerce in Media and Entertainment, we’ve given a brief history of walled gardens as a...
Michelle PerkinsJan 20, 20223 minContextual Shoppable Video (Part 1 of 2): Evolution of Shoppable Commerce in Media & EntertainmentTo best prepare for a cookieless world, one of the actions that Gartner tells marketing leaders to take is to be comfortable with a...