Michelle PerkinsJan 24, 20224 minThe (R)evolution of Contextual Commerce in Media and Entertainment. (Part 2 of 2)In Part One of our post, the Evolution of Commerce in Media and Entertainment, we’ve given a brief history of walled gardens as a...
Lori MarionJan 12, 20223 minMini walled garden makers and a pivot.The big takeaway: The Yeezy Gap Balenciaga collab is made for immersive storytelling in publishing - and the reason why contextual...
Michelle PerkinsJan 5, 20224 minFour Shoppable Trends to Watch in Media & Entertainment in 2022.Happy week one of 2022! As of January 1st, the Center for the Study of the Public Domain released hundreds of thousands of works into the...
Lori MarionDec 13, 20212 minShoppable video in the era of cookie deprecation.Shoppable video in the era of cokie deprecation.