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Streamers.

Maximize monetization of content and ad inventory while optimizing viewer retention.

Only Fade has an in-video discovery and purchase solution built for premium storytelling videos and ads when viewers say, "I want that." Reimagine the tools of monetization with Fade's new 10FT Living Room Experience.  Now available in beta. 

Fill the measurement gap on CTV 

Fade helps you capture new granular-level data, unlocking new possibilities. By merging our product-level highlighter data and viewer's full-funnel interactions, streamers and brands will access complete pictures of campaign performance and analytics like never before.

A Flywheel

Managing commerce without managing commerce.

Empowering Marketers

Brand + Performance streaming TV that provide better data.

Leverage Partnerships

Synchronization of data points means let's you maximize partnerships to the fullest to create unique opportunities across physical and digital experiences.

Customizable experience

  • Fade “Highlighter” for instant discovery-

  • Hover to preview a product highlighted in a video

  • Fade shopping cart

  • Fade universal checkout

DSP Agnostic
CPM
Takeovers
Pre-mid, post roll

Fade's agnostic solution for a fragmented ecosystem

Playback & Linear

We provide an agnostic approach for a fragmented premium content environment.  We never touch the content........

 

 

 

Our partners are enable us to .....

What's the name of this graphic???? - I added this label for the graphic in the press release doc:

The white-label solution with technologies, including:

 

Fade client technology: It enables a service-branded user interface, facilitating dynamic overlay interactions at buyable moments–from discovery to purchase–atop a shoppable video. - HOW IS THIS DIFFERENT FROM KERVE, TRIPLE LIFT.......WHY DOES THE LIVING ROOM MATTER?  BECAUSE IT COMPETITION FOR THE SCREEN  AND FUTURE IMMERSIVE EXPERIENCES. 
 

Fade Highlighters: They are customizable visual elements which are served with content and product data for accelerating in-video discovery, shortening the path to purchase, and capturing privacy-safe metrics by platform, content, and devices. - WHAT CAN WE DO WITH THE HIGHLIGHTERS? EMBEDDED TAGS THAT OBSERVE USER JOURNEYS TO IMPROVE VIEWING, ENGAGEMENT AND....

 

Embedded commerce: We’ve built an embedded commerce system with a product database, inventory and order management, and secured checkout for streaming platforms. It supports everything one needs to onboard brands/sellers, manage payments, send payouts, and more. - SOUNDS LIKE SHOPIFY

Data Analytics: Fade helps you capture new granular-level data, unlocking new possibilities. By merging our product-level highlighter data and viewer's full-funnel interactions, streamers and brands will access complete pictures of campaign performance and analytics like never before. - WE'VE TALKED ABOUT THIS 10 TIMES. WHAT ABOUT IMPACT.  WHAT WOULD A CRO WANT TO KNOW? WHAT DOES A CTO WANT TO KNOW?

Why streamers want to work with us.
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