The easiest way to weave attention and engagement into streaming.
The Future of Streaming TV.
TV should be simple and enjoyable, but there's a generational shift happening. According to Fast Company, Gen Z may be moving away from premium streaming TV, with 61% favoring UGC, music, podcasts, and gaming.
That's where Fade Technology comes in. We offer a fast and easy solution that enables viewers to interact with contextually enhanced
connections for premium content and advertising. Designed for AVOD, SVOD, FAST, and HYBRID streamers, Fade lets viewers interact, discover, share, save, try, and buy directly from advertising and programming videos ON platform.
Our innovative technology helps maintain engagement and retention— long after the show is over.
A Solution for Profitable TV Engagement.
OPTIMIZED FOR AGENCIES AND CONTENT PARTNERS
The cloud based infrastructure solution for TV and second screen immersive technologies that enhances the connection with viewers across the digital supply chain.
Fade provides an easy, fast, and convenient contextual experience for the Living Room Entertainment Hub, which helps streamers adapt to a new era of sophisticated advertising strategies in a changing generational landscape.
Contextual, personalized and viewer curated.
Contextual, personalized and viewer curated experiences.
Neutral data at engagement levels that tie media investments to customer journey's.
Test & Learn
We provide creative tools for testing and optimization of A/B and Innovation testing for better outcomes. Talk with us about your testing needs.
When viewers are in the mood for eating, we enable them to discover a recipe, order from a show episode, a local advertiser's ad or a home screen sponsorship. A flexible solution for CPM and Non-CPM monetization enables streamers to develop a tool kit that works with any ad format.
Make interactive experiences work to augment your measurement across categories, channels, and cross-platform.
BRAND STRATEGY:COLLABS, DROPS & EXCLUSIVES
Missing Link to OTT
Observes campaign-specific performance at individual and household levels with the Fade Universal Sync. Creates a digitally encrypted data string that's privacy-first.
We extend the
relationship with the audience, building engagement, loyalty, and privacy-first experiences.
Fade offers the streaming industry's easiest and most efficient cloud-based infrastructure for CTV and second screen immersive experiences, enhancing the connection between viewers and media investments. We meet compliance layers for GDPR, COPPA, CCPA, and others using Zero-Party and First-Party data secure environments.
Fade is a minority-owned, woman-owned, and operated business.
© 2023 Technology Solutions, Inc.
A cloud-based white-label solution for streamers that enables ON platform engagement and retention over programming and advertising workflows.
FADE IS FOR
A robust customizable
solution for advertisers and
brand execution partners.
Agencies & Content Partners
Advertisers & Measurement Partners
We are collaborative partners spanning streamers, platforms, operating systems, technology providers, SSPs, measurement firms, agencies, producers, and more. We are working to reaching viewers at the right moment through programming and advertising on CTV. Leading brands, agencies, and creators to turn to Fade to enhance connections that are privacy-first. Let's start a conversation.